How Social Media Has Changed the Way Businesses Connect With Customer
In the past ,i.e,10 years ago,a buisness man should reach out to his customers was only via call,billboard, a TV ad.But today A single Post,A single Reel,A single tweet can Do more for his buisness upgradation. After the evolvement of social media platforms like Instagram,Facebook,X,Whatsapp,etc.
Social media has completely changed the trend of the business,It is reshaping the market and every entrepreneur is growing quickly using this social media for his businesses.
The Rise of Social Media as a Business Communication Tool
Some individuals use these social media platforms for their personal use to upload their personal photos,thier reels and still many more , Slowly these latforms shifted to Buisness arenas.Facebook gave brands a place to build communities. Instagram made visual storytelling a marketing superpower. LinkedIn turned professional networking into a Job seeking platform or Job giving platform.
They have shapened the businesses to grow and atand digitally andtrying to be an extraordinary platforms where customers can connect easily.
From Billboards to Instagram: The Shift from Visibility to Engagement
Imagine a company have released a new product,and they have pasted a bigg billboard in its town’s National highway,A thousand people can watch it while moving on that road,But the company is unable to calculate the number of persons who have noticed it.
Now Consider the same Product ads photo in The company’s profile,Here Company can access their Instagram Insights where they get to know how many people have noticed it and out of them how many people have engaged with that ad
Building Brand Identity and Trust Through Social Media
At the present situation ,all the Individuals are engaged in Social media where his/her interest is keep on scrolling ,therefore companies are now trying to stop the audience from scrolling,By creating their own identity on their social media.
Not only creating their identity but also the trust building processes,By replying every DM’s of the customers using automation tool ,answering to all the queries which customers ask,tagging or mentioning the customers in every product buyed,etc.
Social Media as a Customer Service Channel
Customers go wherever they feel convienient,And we dont think that “Making a call,waiting on hold till the manager connects,express our problems,then they give a solution” cloud be easier.Instead Sending a tweet or DM feels faster and easier than navigating a phone menu or waiting on hold And also brands are more likely to respond quickly when the conversation is visible to others.
Targeted Advertising and Smarter Customer Reach
Instead of investing lakhs on the billboards And hard copy of the pamphlets and catalogues better a company should run an ad through which only the targeted audience will be noticing (like the specific age group,specific occupation holders,people living in specific locations,etc.)
With these company can easily target their required audience and this will be economically helpful for company
SOCIAL MEDIA IS BECOMING STAIRS FOR THE BUSINESSES,INSTEAD OF ONE WAY CONVERSATIONS THROUGH TRADITIONAL ADS AND PRESS RELEASES,BRANDS CAN NOW ENGAGE DIRECTLY,RESPOND INSTANTLY,BUILD REAL RELATIONSHIPS THROUGH EVERY DM’SAND REACH RIGHT PEOPLE AT RIGHT TIME.
AT THE PRESENT SITUATION ,IF A COMPANY LACKS IN APPEARING FOR SOCIAL MEDIA PLATFORMS THEN THAT COMPANY IS FAR BEHIND IN THIS CURRENTMARKET.